Almar Resort Luxury LGBT Beach Front Experience is a hotel where desire and intimacy meet in an exclusive atmosphere. Located on one of the most beautiful beaches in Mexico, Almar is the only luxury LGBT hotel located in the Downtown of Puerto Vallarta. They approached us with the need to renew their commercial strategy and promote online reservations in a direct way. Today, after two years of working together, they have multiplied their profits. How did we do it?GO TO PROJECT
Almar Resort is located in the heart of the romantic zone in Puerto Vallarta. It is one of the most luxurious hotels in the area and this zone is one of the main ones for the LGBT sector. Our first move was to bring the hotel out of the closet, openly addressing the LGBT community. Under the phrase “straight friendly” we started to restructure the sales direction, targeting the market much more. This redirection worked incredibly well by taking advantage of the natural environment where the hotel is located.
The new commercial image of Almar Resort was presented as an intimate and authentic place for the LGBT community. A unique atmosphere was built, where freedom and pleasure come together in an environment of romanticism and complicity in front of the sea.
The numbers speak for themselves, today direct sales from Almar's website represent almost half of the company's total income
Global Income Source
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