Articles
Google Ads Campaigns: How and where to invest? Seasonality and Markets
Google Ads campaigns are used to promote products or services. They are made up of ad groups, ads, keywords, budget, bidding and one of the most important pillars: segmentation.
Axovia | 26 Oct 2022
What is SEO and how will it help me to position my hotel's website?
If you are looking for how to increase the visibility of your hotel, or to put it more simply, how to make my hotel appear in Google?
Axovia | 16 Nov 2022
What is ROI and ROAS? Optimize your budget to generate results
At Axovia we focus on results and that is why one of the main metrics we measure is ROI and ROAS, in this blog we will explain a little more what is ROI and ROAS and 3 Keys to improve them.
Rafael Montero | 21 Dec 2022