Articles
GIFs in Marketing
We all know what a GIF is, either because we’ve seen one or used one at some point in time. But what you might not know is the interesting history behind the GIF or even how to create one yourself.
Francisco Nuñez | 02 Feb 2020
What is A/B testing?
In the world of digital marketing and web analytics there is a term you hear a lot: A/B testing. But what is A/B testing?
Rafael Montero | 21 Oct 2022
Strategies to understand your customer, what is the buyer ?
When it comes to digital marketing, it is crucial to fully understand what the profile of each member of your target audience is.
Axovia | 19 Dec 2022