Google Ads campaigns are used to promote products or services. They are made up of ad groups, ads, keywords, budget, bidding and one of the most important pillars: segmentation.

We know that in the world of hospitality there is a lot of competition: a big variety of options of different categories and styles fight throughout the year to win the attention of those looking for a place to stay, about for a weekend or a season.

In this article, we take a look at how we achieve results for our clients.